H. Massoudi, Aram (2018) Creating Uncontested Market Space by Marketing Competition Irrelevant. Cihan University-Erbil, Cihan University-Erbil.
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Abstract
This seminar focuses on Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant , is a market space that is undeveloped, and untapped by competitors. Blue Ocean Strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean – the traditional market space that is filled with feuding competitors. The key insights of the seminar are:
1. Don’t try to outperform competitors.
2. Create a new market space to make competitors irrelevant.
3. Value innovation is the key to creating a blue ocean strategy
4. Value innovation simultaneously pursues low cost, and differentiation.
Item Type: | Other |
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Uncontrolled Keywords: | Blue ocean strategy, red ocean strategy, visualization strategy, path to blue ocean strategy. |
Subjects: | H Social Sciences > H Social Sciences (General) |
Depositing User: | ePrints Depositor |
Date Deposited: | 10 Oct 2024 13:03 |
Last Modified: | 26 Nov 2024 15:51 |
URI: | https://eprints.cihanuniversity.edu.iq/id/eprint/883 |