How Do You Make Your Ad Spark Emotion, Influence Others, And Be Memorable?

Jalal Fatah, Sahar (2022) How Do You Make Your Ad Spark Emotion, Influence Others, And Be Memorable? Cihan University-Erbil, Cihan University-Erbil.

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Abstract

"These different examples of abstract advertising demonstrate how art can be used to spark imagination in a variety of different marketing methods. Whether you are looking for artistic packaging or inspirational look books, abstract aspects are present.
Abstract advertising is, however, most often seen in print campaigns. From Coca-Cola's FIFA World Cup screaming soda ads to Green Cup Coffee's print ad campaign, creative agencies are bringing back an old artistic expression. Catalogs and fashion photography reflect this idea as well, which is seen in artfully ethnic attire, artistic bridal look books, modernist knitwear advertorials and youthfully eccentric catalogs. Packaging is also a popular place for abstract elements, for example mustachioed soap pump packaging, Scandinavian skin care branding and abstractly patterned pigment cans."

Item Type: Other
Uncontrolled Keywords: Spark, Emotional, Advertising
Subjects: H Social Sciences > HF Commerce
Divisions: Department of Business Administration > Seminars
Depositing User: ePrints Depositor
Date Deposited: 08 Oct 2024 22:04
Last Modified: 08 Oct 2024 22:04
URI: https://eprints.cihanuniversity.edu.iq/id/eprint/596

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