Increase of Social Media Advertising and Its Impact on Consumer Confidence

The rise of social media advertising has significantly transformed digital marketing,
yet its impact on consumer trust remains uncertain. This study aims to examine how
increased social media advertising affects consumer trust by identifying key factors
that shape consumer perceptions.
Using a descriptive research approach, data were collected through a survey
distributed to 100 participants, which included 5 general questions, and 20 specific
questions related to the research topic. The findings revealed that 38% of
respondents are heavily exposed to social media advertising, while 35% interact with
it less frequently. Additionally, 45% of respondents trust social media advertising to
some extent. Notably, 52% expressed greater trust in advertisements that offer a
money-back guarantee.
These conclusions underscore the complex relationship between social media
advertising and consumer trust, emphasizing the impact of advertising strategies on
shaping that trust.