Social Media Influencers in Marketing

Abdulkarem Abdulwahab, Mohammed (2018) Social Media Influencers in Marketing. cihan university-erbil, cihan university-erbil.

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Abstract

"Influencer marketing is when a business collaborates with an influential person on social media to promote a product, service, or campaign. Quite simply, an influencer is someone who carries influence over others. A social media influencer is someone who wields that influence through social media.
The form of influence can vary and no two influencers are the same.
The right influencer is someone who can reach your target audience, build trust, and drive engagement. They will create original, engaging content that is in line with their own brand (rather than following a template advertising style provided by a brand)."

Item Type: Other
Uncontrolled Keywords: Social Media, Influencer, And Marketing
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Department of Public Administration > Seminars
Depositing User: ePrints Depositor
Date Deposited: 10 Oct 2024 16:22
Last Modified: 10 Oct 2024 16:22
URI: https://eprints.cihanuniversity.edu.iq/id/eprint/473

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