Showing the Impact of Social Responsibility Campaigns on Organizational Reputation

This study provides an overview of the business execution criteria of McDonalds and Burger king in the marketing environment of Malaysia. The study claims to visit all the aspects of development of production sections through implementation of theoretical measures. Moreover, the study brings a forecast to the current situation of the company’s business assets focussing on financial statements. In addition, the impact and importance of attaining corporate social responsibilities within business organisations have been evaluated through evidential measures. The data were collected through a questionnaire distributed to a total 101 customers as a form of respondents have been selected to gather necessary information regarding the impact of showing social responsibilities of market campaigns in the reputation of an organisation. The data were analysed by SPSS software. The result showed that Malaysian customers are not able to maintain the level of trust among the different food manufacturing companies. Also, it has been observed that in recent days, the food sectors of Malaysia are not able to deliver quality of foods to their customers. Finally, the result also showed that social responsibilities in marketing campaigns creates a positive impact on the reputation of an organisation. The study suggests the necessity to incorporate different types of strategies in the business to maintain the needs of their customers and highlight the importance of social responsibilities in the market campaign. The management team of the food companies can be able to deploy diverse types of strategies to maintain the organization reputation in the market.