Analyzing The Relationship Between Business Environment Characteristics And Competitive Priorities Of Manufacturing Enterprises: Insights From An Emerging Economy

This research aims to analyze the relationships among two basic factors namely business environment characteristics and competitive priorities. The researcher has used both primary and secondary data for this research. Five point Likert scale is used to collect data. This study is made on scheduled interview method and the data collected that are based on Simple Random sample method from 365 manufacturing firms. Before performing the analysis, the researcher has checked the Cronbach alpha, Communality and Normality. In this research, some modern and sophisticated statistical tools like Confirmatory Factor Analysis and Structural Equation Modeling are used to analyze and interpret the data. For that, the researcher has used SPSS and LISREL 8.72 software packages to analyze the data. The author has found that there is asignificant relationship among the business environment characteristics and Competitive Priorities manufacturing industries.