Knowledge Sharing among Academic Staff in the Higher Education Institutions

Organizational success relies heavily on knowledge sharing (KS). Having a knowledge sharing philosophy within an organization has a significant impact on its success because it stimulates staff’s desire to address the organization’s challenges and concerns. This study aims to examine the effect of attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC) on KS among academic staff – the study conducted among academic staff at three private universities located in Erbil. The data were collected by questionnaires method, 163 valid questionnaires analyzed by structural equation modeling, Analysis of Moment Structure after ensuring validity and reliability. The results showed a positive and significant impact of ATT, SN, and PBC on KS among academic staff. As well, PBC had a major impact on KS followed by SN. The university should support academics and establish innovative climates and norms to develop positive ATTs in the organization to enable university staff to share their knowledge.