J. Fatah, Sahar and S. Jameel, Alaa and Bin Zahari, Abdul Rahman (2025) Understanding Post-Sale Dynamics: The Role of Consumer Expectations and Attitudes Toward Marketing. In: 5th International Conference on Administrative and Financial Sciences 2025, 29-30/January/2025, Cihan University-Erbil.
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Abstract
This study aims to examine the common post-sale
deception in the context of Iraq. The study used a quantitative
approach to collect the data from two supermarkets located in
Erbil. The data was collected using questionnaires from 209
customers and the data analyzed by Smart-PLS. The results
indicated that post-sales impacted significantly by Consumer
expectations of the product and Consumer attitudes towards
marketing. when the marketing is honest and accurate, it will lead
to an increase in engagement and customer trust. The study
discussed practical insights for managers and businesses to
conforming consumer expectations.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Post-Sale, Post-purchase, Deception marketing, Consumer attitudes. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HA Statistics H Social Sciences > HG Finance |
| Divisions: | Conferences > CIC-ISCAFS |
| Depositing User: | ePrints Depositor |
| Date Deposited: | 20 May 2025 11:12 |
| Last Modified: | 20 May 2025 11:12 |
| URI: | https://eprints.cihanuniversity.edu.iq/id/eprint/3519 |
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