Introduction to Social Marketing

Mehdi Qasim Agha, Azwar (2019) Introduction to Social Marketing. Cihan University-Erbil, Cihan University-Erbil.

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Abstract

Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole.

Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way.

It helps you to decide:

Which people to work with
What behaviour to influence
How to go about it
How to measure it

Item Type: Other
Uncontrolled Keywords: Social, Marketing, Behaviour
Subjects: H Social Sciences > H Social Sciences (General)
L Education > L Education (General)
Divisions: Department of Business Administration > Seminars
Depositing User: ePrints Depositor
Date Deposited: 09 Oct 2024 17:57
Last Modified: 09 Oct 2024 17:57
URI: https://eprints.cihanuniversity.edu.iq/id/eprint/287

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