Massoudi, Aram H. and Birdawod, Hawkar Q. and Raewf, Manaf B. (2023) Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age. Cihan University-Erbil Journal of Humanities and Social Sciences, 7 (1). pp. 158-165. ISSN 2707-6342
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Abstract
Personal digital marketing is an essential aspect of modern marketing campaigns. It involves using digital channels such as social media, email marketing, and content marketing to create a unique identity and promote it to a target audience. The article aims to examine the influence of personal digital marketing on successful marketing campaign. This study uses a descriptive and quantitative approach to test the effect of independent variables (digital personal marketing elements) on the degree of success in personal marketing campaign. The data were collected by a questionnaire distributed to 300 marketers, owners, and young entrepreneurs. A regression analysis was applied to test the study hypothesis. The results showed that personal marketing elements: branding, content creation, networking, social media management, personal website and personal development, directly affect the degree of success in personal marketing campaign.
Item Type: | Article |
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Uncontrolled Keywords: | Personal Digital Marketing, Branding, Content Creation, Social Media Management, Networking, Personal Website, Personal Development |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HJ Public Finance |
Divisions: | Department of Accounting > Research papers |
Depositing User: | ePrints Depositor |
Date Deposited: | 30 Oct 2024 23:46 |
Last Modified: | 30 Oct 2024 23:46 |
URI: | https://eprints.cihanuniversity.edu.iq/id/eprint/2375 |