Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age

Massoudi, Aram H. and Birdawod, Hawkar Q. and Raewf, Manaf B. (2023) Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age. Cihan University-Erbil Journal of Humanities and Social Sciences, 7 (1). pp. 158-165. ISSN 2707-6342

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Abstract

Personal digital marketing is an essential aspect of modern marketing campaigns. It involves using digital channels such as social media, email marketing, and content marketing to create a unique identity and promote it to a target audience. The article aims to examine the influence of personal digital marketing on successful marketing campaign. This study uses a descriptive and quantitative approach to test the effect of independent variables (digital personal marketing elements) on the degree of success in personal marketing campaign. The data were collected by a questionnaire distributed to 300 marketers, owners, and young entrepreneurs. A regression analysis was applied to test the study hypothesis. The results showed that personal marketing elements: branding, content creation, networking, social media management, personal website and personal development, directly affect the degree of success in personal marketing campaign.

Item Type: Article
Uncontrolled Keywords: Personal Digital Marketing, Branding, Content Creation, Social Media Management, Networking, Personal Website, Personal Development
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
H Social Sciences > HJ Public Finance
Divisions: Department of Accounting > Research papers
Depositing User: ePrints Depositor
Date Deposited: 30 Oct 2024 23:46
Last Modified: 30 Oct 2024 23:46
URI: https://eprints.cihanuniversity.edu.iq/id/eprint/2375

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