Customers' Perceptions and Behavioral Intentions Regarding Mobile Banking Usage

Jameel, Alaa S. and Alheety, Ahmed S. (2022) Customers' Perceptions and Behavioral Intentions Regarding Mobile Banking Usage. In: 2022 International Conference on Innovation and Intelligence for Informatics, Computing, and Technologies (3ICT), 20-21 November 2022, Sakheer, Bahrain.

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Abstract

The Iraqi banking industry may benefit from the widespread usage of mobile phones and the government's promotion of cashless transactions to hasten the adoption of mobile banking. The aim of this study is to understand the behavioral intention to use mobile banking among mobile users. The study deployed a convenience sample to collect the data from the users in Iraq. Furthermore, 198 valid questionnaires were analyzed by Smart-PLS. the results indicated the perceived usefulness, perceived ease of use, social influence and self-efficacy statistically able to enhance the behavioral intention to use mobile banking among users. In contrast, awareness showed an insignificant impact on users' behavioral intention to use mobile banking.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Industries, Couplings, Technological innovation, Banking, Mobile handsets, Behavioral sciences , Informatics
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Department of Public Administration > Research papers
Depositing User: ePrints Depositor
Date Deposited: 31 Oct 2024 08:28
Last Modified: 31 Oct 2024 08:28
URI: https://eprints.cihanuniversity.edu.iq/id/eprint/2338

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