Incorporating Green Innovation to Enhance Environmental Sustainability

Green innovation has become a key environmental topic in modern business practice around the globe. Green innovation generates new market prospects, products, services and processes that refine and conserve the environment. This study sought to identify the link and the influence of green innovation elements in term of enhancing environmental sustainability in the dairy products sector in Syria. The study attempts to answer the following question: Does green innovation elements have an impact on enhancing environmental sustainability in Syrian dairy products Companies. The researcher proposed two hypotheses to establish the association between the variables of the study. A practical survey sought the opinions of 60 skilled and knowledgeable personnel from three Syrian Dairy Products Companies on the subject matter. The results showed a significant correlation between the elements of green innovation combined and the enhancement of environmental sustainability in the surveyed companies. This indicates an increasing interest in the management of companies with green innovation, which will contribute to environmental sustainability. The researcher suggested that companies should collaborate with academic institutions in conducting training courses for the employees in order to raise awareness of the importance of green innovation and training them in a way that helps the company to become a green company.