Basil Raewf, Manaf (2020) The Psychology Of Color In Marketing. Cihan University-Erbil, Cihan University-Erbil.
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Abstract
Understanding how color works is not just for artists dipping their hands into paint, Anyone in marketing needs to understand the basics of color theory. Therefore, primary and secondary colors were presented. Furthermore, how to combine colors and using complementary colors is presented as well to show how colors effects on customers perception.
Item Type: | Other |
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Uncontrolled Keywords: | Marketing, Colors, perception, customers |
Subjects: | H Social Sciences > H Social Sciences (General) N Fine Arts > NX Arts in general T Technology > T Technology (General) |
Divisions: | Department of Banking and Financial Sciences > Seminars |
Depositing User: | ePrints Depositor |
Date Deposited: | 08 Oct 2024 11:52 |
Last Modified: | 08 Oct 2024 12:02 |
URI: | https://eprints.cihanuniversity.edu.iq/id/eprint/1542 |