The Psychology Of Color In Marketing

Basil Raewf, Manaf (2020) The Psychology Of Color In Marketing. Cihan University-Erbil, Cihan University-Erbil.

[thumbnail of Seminar] Slideshow (Seminar)
Seminar_CUE73037.pdf - Presentation
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (221kB)

Abstract

Understanding how color works is not just for artists dipping their hands into paint, Anyone in marketing needs to understand the basics of color theory. Therefore, primary and secondary colors were presented. Furthermore, how to combine colors and using complementary colors is presented as well to show how colors effects on customers perception.

Item Type: Other
Uncontrolled Keywords: Marketing, Colors, perception, customers
Subjects: H Social Sciences > H Social Sciences (General)
N Fine Arts > NX Arts in general
T Technology > T Technology (General)
Divisions: Department of Banking and Financial Sciences > Seminars
Depositing User: ePrints Depositor
Date Deposited: 08 Oct 2024 11:52
Last Modified: 08 Oct 2024 12:02
URI: https://eprints.cihanuniversity.edu.iq/id/eprint/1542

Actions (login required)

View Item
View Item