The Counter-cooperative Principle in Selected Advertisements in English

The power point presentation was actually a study based on the observation that the language of advertisement is often vague, ambiguous, and indirect. It is often difficult to figure out an advertiser’s intended meaning without recourse to the non-linguistic elements in advertisements. It explored how and why advertisers choose not to observe or fail to observe the conversation maxims in advertisements. The presentation also included an explanation of the role of implicatures and non-linguistic elements in advertisements .