Raewf, Manaf (2021) Blue Ocean Strategy. cihan university- Erbil, cihan university-Erbil.
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Abstract
The blue oceans strategy implies that a business will be better off looking for opportunities to play in uncontested market spaces rather than competing in established marketing spaces. It is the concept of generating and capturing new demand in order to find market spaces that are free of competitors, thereby rendering competition irrelevant. Netflix is an example of a blue ocean strategy. By selling TV shows over the internet, which no one else was doing at the time, Netflix provided an uncontested marketing area.
Item Type: | Other |
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Uncontrolled Keywords: | Strategy, Blue ocean, Marketing, |
Subjects: | V Naval Science > V Naval Science (General) |
Divisions: | Department of Banking and Financial Sciences > Seminars |
Depositing User: | ePrints Depositor |
Date Deposited: | 09 Oct 2024 06:50 |
Last Modified: | 09 Oct 2024 13:15 |
URI: | https://eprints.cihanuniversity.edu.iq/id/eprint/1128 |